Easy Reference To Internet Search Engine Terms
Most beginners find it frustrating and are having difficulties understanding terminologies that are discussed in books and articles about search engine optimization. The most common search engine optimization terminologies and their definitions are listed below:
1. Natural traffic – traffic that is naturally sent to your site by search engines such as Bing, Yahoo, and Google without any effort on your part.
2. Pay-per-click (PPC) traffic – search engine traffic you pay for. Most search engines advertise pay-per-click sites on their top and right hand side. For instance, if you write an advertisement including the words “guided meditation” and bid on the term “meditation,” then every time someone clicks on your ad you pay the respective search engine $1-$3.
3. Search engine optimization (SEO) – carefully organizing the tags and texts and other elements of a website. Thus, making it appear often on search engine results.
4. Linkbuilding – getting other sites to link to your website by a special method. The more site that will link to your website; the more “organic” search engine traffic you will receive.
5. Search engine analytics – a strategy that is used to check the number of visitors and their duration on a website.
6. Search Engine ROI – the return on investment you receive from your search engine marketing efforts. If you your ROI is 200 percent, that only means that for every $1 you invest on search engine ads, you get $3 in return.
7. Inbound links – other website links linking to your site.
8. Outbound links – links from your site to other people’s sites.
9. Search engine indexing – the system used by prominent search engines such as Yahoo, Google and Bing to look for valuable resources on a website and later on displaying it on search results.
10. Search Engine Keywords -the meta-tags and keywords on your site that you want search engines to often see. An example is if your website talks about meditation, your keywords can be “Buddhist meditation” or “guided meditation.”
11. White hat Search Engine Optimisation tactics – the way of perfecting a website so that most search engines will likely approve it.
12. Black hat Search Engine Optimisation tactics – strategies for optimizing your site that search engines are not likely to approve of.
13. Keyword density – the frequency of a keyword in an article compared to other keywords in the text and is usually provided as a percentage.
14. Google ads – the search engine Google generates these ads and shows them in areas like the content of search engine search results and Gmail accounts. For example, typing in “auto loan” into Google’s search bar will give you ideas what Google ads look like. They’re located on the upper right hand part of the page. You’ll know if a piece of text is an ad because the words “sponsored links” will appear next to it.
Being familiar with the definitions of the above jargon and terminologies is very helpful especially if you want to study more about search engine optimization.
SEO-Tutorial Internal Linking of Keyword Phrases within Your WordPress Website / Blogsite
