How To Create Successful Yahoo! PPC Campaigns
Yahoo! PPC is an underused method that is extremely effective at generating targeted traffic for your blog, which has much less competition than Google AdWords. The following article will help you understand how you too can leverage Yahoo! PPC to get the most out of your campaign.
Landing Pages Need to Be Pertinent to the Ad: There’s nothing more irritating to a user than to click on an ad, expecting to see one thing and landing on a page that is completely irrelevant. If you want to throw your money away, then confuse your audience because all you’ll end up with is clicks that don’t convert. Your landing page needs to be completely relevant to what you are offering in your ad, because that’s the only way you can ensure a great conversion rate with Yahoo! PPC. Driving traffic to your homepage with your ads is a mistake you have to avoid making. A surefire way to ruin the effectiveness of your campaign is to presume people will be bothered to spend time trying to figure things out, which is why you need to give them everything on a silver platter and make sure they reach the relevant page. Keeping your landing page clean and without too many distracting elements is critical. The goal is to get people to take action, which means that your landing pages should focus on exactly that and nothing else.
Take Advantage of Bid Gaps: If you notice the ads for large advertisers on Yahoo! you’ll see these advertisers tossing money nonchalantly, without minding the targeted keywords. This poses as a great opportunity for a clever, analytical advertiser to save money. You should bid on keyword by keyword basis, and not set the bids as per category.
Being efficient in managing your bids will take you far because you’ll be using your investment more intelligently, rather than just going after any and every keyword that you like.
Take Advantage of Excluded Keywords: This is similar to the negative keywords displayed on Google AdWords. If your search contains an excluded keyword, your advance match ad will not be shown in the search results. It will take you some time before you make a list of keywords that you want to have excluded, so ensure that you keep adding them from time to time. As your list of excluded keywords gets populated, you’ll see that by not getting any unqualified clicks you have saved money. Besides this, you’ll bring down the chances of having your keyword removed for a low click index scores. For example, let’s say you’re selling an eBook on “Email Marketing”, you should exclude keywords such as free, discount, cheap, etc. This is one of the best ways to optimize your campaigns for an optimum level of performance. Click fraud is one problem you will have to deal with when working with Yahoo! PPC, because it is quite common. For this reason, you need to have some tracking system in place, such as the most popular free option – Google Analytics. Yahoo! also provides a tracking feature known as “Easy Track” which should be switched on as a backup.
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SEO – Search Engine Optimization Tips for Google,Yahoo,MSN
